A few days ago, I was asked how to win the race for attention in the digital age. The question made me think about the best way to build a cohesive multistakeholder communication strategy in a moment when global attention span is narrowing and trends don’t last as long.

I am interested in figuring out how to use corporate communications and digital marketing to promote sustainable projects, build brand awareness, enhance market recognition, leverage knowledge and facilitate partnerships. …


The best-in-class approach to sustainability investment means investing in companies that are leaders in their sectors in terms of meeting environmental, social and governance (ESG) criteria. An alternative approach, called best-in-progress, involves investing in companies that have demonstrated substantial improvements in their ESG performance over time. The former is the most effective approach to bringing about positive changes.

It is clear that investors think in terms of risks. Investing directly in best-in-class companies is a safe bet because strong ESG performers will deliver not only economic returns but also environmental and/or social returns, especially in emerging markets. …


The environmental finance market offers a wide array of mechanisms designed to leverage millions of dollars while achieving conservation goals. The list includes debt-for-nature swaps, mutual funds, exchange traded funds, private equity funds, green bonds, catastrophe bonds, convertible loans, convertible grants and mitigation banking, among others.

The financial products with greater potential for addressing environmental challenges are the so-called green bonds. They are basically standard fixed income instruments whose proceeds are used to finance environmentally friendly projects. Green bonds are compatible with the ESG criteria and can be issued by corporations, governments, banks and local authorities. …


Almost half a century ago, Milton Friedman stated that “the one and only one responsibility of business is to use its resources and engage in activities designed to increase its profits so long as it stays within the rules of the game”. Fortunately, a lot has happened since then and now that way of thinking is outdated.

Using the power of investment to improve social conditions and the health of ecosystems is not only the right way to do things but also the only way to close the SDG financing gap estimated at US$ 2.5 trillion annually, which cannot be…


The Sustainable Development Goals (SDGs) are a set of targets and indicators formally adopted by the United Nations in 2015, after two years of deliberations with member states and civil society. Despite the initial criticism, the SDGs have proven to be a wonderful tool for addressing the challenges of tomorrow.

The sustainable development agenda, approved in 2015, not only builds on the Millennium Development Goals (MDGs), but goes much further: it seeks to end poverty, reduce inequalities, ensure sustainable consumption, promote peaceful societies and achieve gender inequality in a relatively short period of time. …


Social purpose is an emerging buzzword among business practitioners. The concept has been so widely used that now it seems like a magic bullet for economic growth and profitability. But how is it that purpose-led organizations often fail to deliver on their value creation promise?

A 2017 survey by EY and Sustainable Brands found that “although the language of purpose is embedded in the corporate culture, challenges remain in the activation of purpose. Particularly in aligning purpose with business strategy, developing internal acumen and obtaining executive support and resources”.

According to the study, the key obstacles to social purpose activation…


This website is nothing more than a digital journal about my professional interests. It covers public affairs, public policy, strategic communications, sustainability and whatnot.

I hope that you find this space interesting. I do!

Eduardo Ascanio Gosling

Communications consultant. I write mostly about public affairs, public policy, strategic communications and sustainability

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